How do we get you there?

FRESH is a year-long applied master class in Human Capital Optimization.

FORMAT

A one-year program of weekly classes and protected self-investment

WEEKLY COMMITMENT

Three hours each week: one hour with your cohort and at least two protected hours working on your FRESH

CORE OUTCOME

Become healthier, happier, and higher performing, with a repeatable system for lasting change

THE PROCESS

Every class ends with a step-by-step process for turning the lesson into action, and the action into habit, so you are never left to design the solution from scratch

Each step builds on the last, and progress in one FRESH 8 area strengthens the others.

1. Weekly Classes

Each week, you spend one focused hour with your cohort learning the subject, across 49 weekly classes covering the complete FRESH 8. Of those, 45 are core curriculum classes and 4 are Reset Week classes.

FRESH makes complex subjects easier to understand and apply. Participants should leave each class knowing what matters, why it matters, and what they can do next.

2. Self-Investment

You then apply the lesson with at least two protected hours that week.

Sometimes you need to slow down before you can speed up. There is a saying often attributed to Abraham Lincoln: give me six hours to chop down a tree, and I will spend the first four sharpening the axe. In FRESH, you are the axe. The weekly class and self-investment are time spent sharpening it.

3. Step-by-Step Process

Each class ends with a step-by-step process for turning the lesson into action, and the action into habit.

What stays consistent is that participants are not left to design the solution from scratch. FRESH explains the issue, organizes the process, and provides the activity, tools, or system required to begin applying it. The work remains real, but the path is clear.

4. Personal Biological Intelligence

Objective testing and daily wearable information show where you actually stand. The information it produces belongs to you, and your health information is never shared with your employer. Results translate directly into the coaching plan that follows.

Extensive Bloodwork

DEXA Body-Composition Testing

VO2 Max Testing

Resting Metabolic Rate Testing

Daily Wearable Intelligence

Retesting follows at six-month intervals, so progress is measured rather than assumed. The Oura Ring provides daily information throughout the program.

Only the participant sees their full results. They decide how much their FRESH coach sees, and individual data is never shared with the organization, in any form, at any point in the program. This is about optimizing the participant, not observing them.

5. One-on-One Coaching

A one-hour session with a FRESH coach after your testing builds a practical plan for the next six months, then you retest, review your progress, and update the plan.

Data on its own rarely tells you what to do. It tells you what is true. Coaching is where what is true becomes what is next.

Paired with that professional knowledge is the lived experience of overcoming real adversity to build lives they love, which means your coach has stood where you are standing.

6. Accountability and Culture

You meet with the same group at the same time each week, a group where no one is trying to create lasting change on their own.

That consistent rhythm creates accountability. Everyone in the room is there to invest in that hour and to invest in themselves, everyone is learning the same material, and no one is trying to create lasting change entirely on their own.

FRESH is built as a cohort program. The cohort is part of the system.

Repetition

The first year teaches a process. The rest of your life is where you use it.

Identify the goal

Find the highest-return habit

Learn

Apply

Practice with QQF

Make it automatic

Repeat

Each habit change strengthens the next. FRESH teaches this process for one year so you can use it for life.

You Choose the Speed

FRESH provides the curriculum and the process. You provide the engagement and the follow-through, and how deeply you engage determines how much the year returns.