MEET OUR FOUNDERS
We turned our mess into a message.
We believe you are best positioned to serve the person you once were.
The FRESH Program was born from personal experience, rooted in science, and proven through practice. We don’t just teach the system — we live it.
DILLAN MICUS
Founder & Coach
Dillan Micus is living proof that this program can change your life. After a troubleing former college football standout and brief NFL wide receiver with the Tampa Bay Buccaneers, Dillan entered the financial industry with the same competitive drive that fueled his athletic career. By the age of 29, he became the youngest Executive Vice President in company history at a publicly traded wealth management firm. He led the turnaround of a historically underperforming territory, taking it to #1 nationwide within two years and growing assets under management from a few hundred million to $3 billion.
Today, Dillan is the owner and CEO of three successful businesses: 345 Wealth Management, a firm helping affluent individuals optimize their wealth; Asset Location Planning, a company that helps advisors integrate advanced tax strategies into their practices; and FRESH, a performance coaching system built around the principles that helped him reset his life from the inside out.
Thanks to this system, Dillan now maintains a healthy balance across all areas of life—leading successful companies, skiing over 50 days a year, mountain biking more than 100 days a year, and cultivating deeply fulfilling relationships both personally and professionally.
ASHLEY GRIMMEL
Co-Founder, Functional Nutritionist & Biometric Coach
Ashley Grimmel is living proof that the FRESH Program transforms lives. After witnessing close family members battle cancer and enduring multiple forms of childhood abuse, Ashley overcame a suicide attempt, severe physical and mental health challenges, and went on to completely rebuild her life from the inside out.
Driven by a passion for healing, she dedicated her life to studying cellular health, disease etiology, and performance optimization. A graduate of the National University of Naturopathic Medicine, Ashley has worked with clinics around the world to develop lifestyle-based programs that improve outcomes through nutrition and habit change. She’s also coached elite performers — including Olympians, NFL players, and UFC champions — using the same principles she teaches in FRESH.
Ashley embodies the FRESH lifestyle. She’s lost 60 pounds, reversed autoimmune disease, and gone from barely being able to walk a mile to competing in ultra-endurance events. Today, she’s an Elite Spartan athlete, multi-time podium finisher, and passionate outdoorswoman. When she’s not training, you’ll find her climbing, skiing, hiking, dancing in the living room, cooking something creative, or adventuring with her dog.