Our Story: From Broken to Built
We turned our mess into our message.
We created FRESH because we lived it, not because we had life figured out. We created it because we discovered a better way to live, and we want to help you discover what we found.
We believe you are best positioned to serve the person you once were.
Dillan Micus
Dillan Micus is living proof that this program can change your life. Behind a rising football and finance career, the trauma of a difficult childhood was still running the show, and in 2015 it caught up with him in a near-fatal fall in Aspen. Two years later, he removed alcohol from his life and found it had never been the problem, only the solution to something deeper.
That same intensity carried him from a college football career and time as a wide receiver with the Tampa Bay Buccaneers into the financial industry, where by 29 he had become the youngest Executive Vice President in company history at a publicly traded wealth management firm, taking a struggling territory to number one nationwide and growing its assets from a few hundred million to more than $3 billion. Today, he owns and operates four businesses: 345 Wealth Management, the registered investment advisory platform it operates under, Asset Location Planning, and FRESH.
Thanks to this system, Dillan now maintains a healthy balance across every area of his life. He skis more than 50 days a year, mountain bikes close to 100 days with his closest friends, leads his companies with clarity, and married the love of his life, Chloe, in Jackson Hole in August 2024.
Ashley Grimmel
Ashley Grimmel is living proof that the FRESH Program transforms lives. After witnessing close family members battle cancer and enduring multiple forms of childhood abuse, Ashley overcame a suicide attempt, severe physical and mental health challenges, and went on to completely rebuild her life from the inside out.
Driven by a passion for healing, she dedicated her life to studying cellular health, disease etiology, and performance optimization. A graduate of the National University of Natural Medicine, with a Master of Science in Nutrition, Ashley has worked with clinics around the world to develop lifestyle-based programs that improve outcomes through nutrition and habit change. She has also coached elite performers, including Olympians, NFL players, and UFC champions, using the same principles she teaches in FRESH.
Ashley embodies the FRESH lifestyle. She has lost 60 pounds, reversed autoimmune disease, and gone from barely being able to walk a mile to competing in ultra-endurance events. Today, she is an Elite Spartan athlete, multi-time podium finisher, and passionate outdoorswoman. When she is not training, you will find her climbing, skiing, hiking, dancing in the living room, cooking something creative, or adventuring with her dog.